BLUE BELL CREAMERIES HONORS TEXAS 4-H WITH CENTENNIAL CUPCAKE ICE CREAM

4-H inspires new ice cream from Blue Bell

BRENHAM - In honor of the Texas 4-H organization's 100th birthday, Blue Bell Creameries is introducing Centennial Cupcake Ice Cream. To sweeten the deal, the Little Creamery is donating a portion of the sales to promote 4-H educational programs. 

Centennial Cupcake Ice Cream is a delicious cake batter ice cream with pieces of yellow cake, a chocolate icing swirl and four-leaf clover sprinkles.

"We just finished celebrating our 100th birthday so we understand just how special this is," said Paul Kruse, Blue Bell CEO and president. "Centennial Cupcake is the perfect ice cream to help commemorate this momentous occasion. It has all the ingredients for a celebration, cake and ice cream. The four-leaf clover sprinkles give it that special touch."

4-H is a national organization which prides itself on teaching young people across America leadership, citizenship and life skills. There are more than 7 million members from eight to 18 years of age involved in 4-H.

Centennial Cupcake Ice Cream will be sold in Texas and across the company's 17-state distribution area. "4-H is a national organization that benefits so many young people," Kruse said. "Our inspiration for the flavor came from the Texas organization's 100th birthday, but we felt it was important to recognize all 4-H groups."

Blue Bell has also created a unique carton for this new flavor. It features four children in 4-H T-shirts and the organization's widely recognized four-leaf emblem. "We worked with 4-H to create something that symbolizes what they are all about," Kruse said. "The organization is for the kids. I think the smiling faces capture the spirit of this organization just perfectly."  
Centennial Cupcake Ice Cream will be available in stores in mid-February.

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Page last updated: February 15, 2008